Seems like everyone is discovering miniatures this holiday season. While we await the release of the new movie, Downsizing, which is all about shrinking the world, we can enjoy ads that use teeny tiny people. Expect to see this trend accelerate after Downsizing.

Most notable are the ones from Apple. In their stores and on their website, Apple has finally realized that millions of people use their iPhones to do miniature photography. Here are two shots from their website:

Apple-mini1

Apple-mini2

The Lincoln car company also uses a form of miniaturization:

 

Lincoln has another ad that is more direct in its miniaturization:

Target uses all forms of action figures for its holiday party:

 

The ad for Google’s “Mini,” a small speaker for its Google Assistant, suggests that Santa actually lives inside it!